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Online coaching · December intake · 5 places

Get strong and lose fat with a coach who checks your progress every week.

A program built from your numbers. Loads that go up on schedule. Calorie and protein targets adjusted from your weigh-ins. And I track your numbers, your form and your execution.

Apply for December

Applications close Thursday 3 December. Starts Monday 7 December. 900 AED / month founding rate.

Mirza, the coach at Be Fit and StrongMirza. Ten years coaching in Dubai.

Prefer to talk first? Message ONLINE on WhatsApp

Sounds familiar?

  • You have started three times this year. Each time it lasted two weeks.
  • You train. Nothing changes. Same weights, same body, month after month.
  • You did the diet. You lost 5 kg. Then it came back, with company.
  • You do not know if any of it is working, so you change the plan every week.
  • You skip a session and nobody notices. So you skip the next one.
  • Your plan is a PDF made for a 22-year-old with no job and no kids.

It is not you. It is the setup.

Training without numbers. A program that never gets harder. A diet nobody adjusts. Nobody checking. Any one of those is enough to stall you. Most people have all four.

What changes when you are coached

Every session has numbers.

You get exact exercises, sets, reps and loads. You log what you did in the app, in under a minute, before you leave the gym.

The weight goes up on schedule.

When you hit the rep target, the app raises the load for your next session. You do not have to guess when to add weight. It is built in.

Your food targets move with your weigh-ins.

Photograph your meals in the app and it estimates calories and macros. You get a calorie and protein target from your numbers. When your weight trend changes, the targets change.

I review your week, every week.

Every week I read your logs and your weigh-ins, write a review and adjust the plan. You see what changed and why.

Results

A few of the people I coach

Kristina

Down 21 kg, maintained 3+ months.

Coached online while working as cabin crew.

Alexey, Flight Attendant
AlexeyFlight Attendant

Complete body recomposition

“The program adjusted around my flight roster and I still made consistent progress.”

Aldo, Flight Attendant
AldoFlight Attendant

Gained 7kg muscle

“Different time zones every week, but the program adapted around all of it.”

Alex, Business Consultant
AlexBusiness Consultant

Lost 10kg and built muscle

“I travel constantly for work and the program adapted every single week.”

Inside the coaching

The app does the tracking. I do the coaching.

Every client trains, eats, and checks in inside the app I built for my own coaching. Not a white label platform, one system shaped around how I coach, and every change that reaches you is my call. Here is what it looks like, screen by screen.

01 / 05Home

Your day, already set up.

You open the app and the morning is arranged. Today's session by name, a note from me when something needs saying, your week so far, and where you stand against your goal. The small stuff (weigh-in, check-in, steps, cardio) sits in one quiet line that fades as you finish it. The screen gets calmer as your morning gets done.

Client home screen with a written note from the coach, a carbs change card, and today's session with a start button
Client home screen showing the week so far, the day's quiet checklist, and the goal line
02 / 05Plan changes

When the plan changes, you see why.

I adjust your targets as your data moves. The moment I do, the app shows you what moved, the old number and the new one, and the reasoning recorded behind it. Tap in and you can see how the decision was made. Nothing about your plan changes silently.

Plan change sheet showing training day carbs moving from 250 to 265 grams and rest day carbs from 200 to 185, with a Why this button
The Why this screen explaining the reasoning behind a carbs change
03 / 05Weekly review

I write your review myself. Every week.

Not a dashboard export. A written verdict on your week. What your numbers showed, what I am changing, and what to watch. You tell me how the week felt in your check-in, and I answer it here.

Weekly review screen with several written paragraphs from the coach about the client's week
Weekly review header showing the week in numbers built from 32 signals

I don't sell motivation. I get you good, and getting good is what makes you stay.

Mirza
04 / 05Messages

A straight line to me.

Two-way messages, with your weekly reviews pinned at the top like chapters. Write when it suits you. And the read receipt is honest. Read by Mirza means I actually opened it, not that a system marked it done.

Messages screen with weekly reviews pinned on top and a conversation between client and coach below
05 / 05Form checks

Film a set. I watch it.

Pick the set you just logged, film it, send it. I watch every video myself and reply with what I saw, usually within a day. It goes to me and nowhere else.

Form check screen addressed to the coach, attaching the squat set just logged, with record and gallery buttons

And the app handles the rest.

  • Food diary with saved usual meals, an eating out helper, and a logged breakfast with photo

    Say what you ate. The app does the numbers.

  • The workout logger mid set, with coach guidance, pre filled weight and reps steppers, and effort described in plain words

    Weight and reps come pre filled. Push until your rep speed slows.

  • Lift detail panel with a top set trend chart, what is next, and past sessions with new best markers

    Reps climbing on the same weight? The jump is close.

  • Progress screen with a weight trajectory chart, rate per week against target, and a projected date

    Your weight, read as a trend. One bad morning is noise.

  • Weekly check-in screen asking how the week felt, with space for the client's own words and private photos

    Once a week you tell me how it actually went, in your own words.

Sessions booked from your phone. Request a slot and I confirm it.

How I coach

How I coach a week I never watch in person

You train and log, I read the data myself, and I adjust your plan around what actually happened. Not a chatbot, not an automated report. Me, looking at your week.

01

We start with your real constraints

Goals, schedule, training history, injuries, travel. I build from the week you actually have, not the one you wish you had.

02

I build a training structure that bends

A realistic split with a clear priority order, so when a session gets cut you know exactly what to keep and what to drop.

03

Nutrition targets plus a food strategy you will use

Calories and protein from your body composition, separate numbers for training and rest days, and a real plan for restaurants, hotels, and the airport.

04

You log training and progress in the app

Sets, weights, reps, bodyweight, and how the week actually went. It takes seconds, and it gives me the honest picture.

05

Every week I sit down and read your data

I write you a real breakdown of what moved, what held, and what I am changing. Nothing reaches you until I have approved it.

06

I change one variable at a time

Most plans change five things at once and then nobody knows what worked. I move one.

Starting

How we start

Application first, always. December intake has 5 places. Applications close Thursday 3 December and everyone starts Monday 7 December.

1

You apply

The intake form takes a few minutes. Goals, schedule, constraints.

2

I review the fit

I read every application myself. If I do not think I can get you a real result, I will tell you straight.

3

Onboarding and assessment

Training history, injuries, how your weeks really run, how you eat under pressure.

4

Your plan gets built

Custom training structure, nutrition targets, and a food strategy that fits your actual life. Ready in days.

5

Your first training block

You start training and logging. I am watching the data come in from day one.

6

Weekly reviews and adjustments

Every week I read your numbers, write your breakdown, and adjust from there.

Honest assessment

Honest about who this fits

This is for you if...

  • You are a busy professional with a week that genuinely moves. Pilots, consultants, engineers, lawyers, executives. I coach a lot of them.
  • You want measurable progress you can see in real numbers, not a vague feeling of being healthier.
  • You can train on your own once you have the plan, without me standing next to you.
  • You are willing to log your training and tell me the truth about adherence, sleep, and stress.
  • You need real flexibility but you do not want to lose structure to get it.

This is NOT for you if...

  • You are shopping for a quick fix or a six week shred before something.
  • You want random workouts that feel hard, with no logic underneath them.
  • You are not willing to track or log anything.
  • You expect results without doing the execution yourself.
  • You want someone messaging you every hour to make you train. I coach the plan and the decisions, not your alarm clock.
Who is coaching you

Ten years of this, mostly with people whose weeks do not sit still

I am Mirza. Over ten years coaching busy professionals in Dubai, most of it in person, in the room, watching where real weeks actually fall apart. I am not guessing at what derails you. I have watched it happen in front of me for a decade.

Catalina lost 10kg of fat and then built 10kg of muscle, all online, and none of it happened in tidy weeks. The method is built for that.

Price

900 AED / month

Founding rate. Locked for life for the first 10 online clients. 9 founding places left. After that, 1,400 AED / month.

What you get

Everything I use to coach your week

  • A training plan built for your schedule and your body, adjusted weekly from your own numbers.
  • Nutrition targets for training days and rest days, calculated from your body composition.
  • A practical food strategy that covers eating out, travel, and hotel weeks, not just a meal list you abandon.
  • App based logging for sets, weights, progress, and bodyweight, so the data is real and not remembered.
  • A weekly review where I read your numbers and write you a plain breakdown of what I am adjusting and why.
  • Plan adjustments made one variable at a time, so we always know what is working.
  • A monthly 30 minute video call with me, to talk through the things that do not fit in writing.
  • Direct WhatsApp access to me between reviews for the questions that cannot wait.
  • Coach oversight on every change. The app can draft it, but nothing goes live until I have approved it.

None of this is a template. Your targets and your food options come from your intake, and then they move with your data.

No contract. Month to month.

Apply for December

5 places. Applications close Thursday 3 December.

The 30-day numbers guarantee

Log every session and every weigh-in for your first 30 days. If your numbers have not moved, you get your first month back.

  • "Every session" means every session on your plan, logged in the app on the day.
  • "Every weigh-in" means every weigh-in on your plan, logged in the app.
  • "Numbers moved" means your weight trend changed in the direction of your goal, or at least one of your lifts went up. One of the two is enough.

The people who log are the people who get results. That is why logging is the condition.

Ask for the refund on WhatsApp within 7 days of day 30 and it is sent within 5 working days.

FAQ

Common questions

No. A training plan is one file. This is me coaching you. I read your numbers every week, write you a breakdown, and adjust the plan around what actually happened. A plan you can buy anywhere and never hear about again is the thing that already failed you. The plan is the start, not the product.

A normal gym is ideal and most of my clients use one. But I build around the equipment you actually have, including a hotel gym on a travel week or a limited setup at home. The structure flexes to the room you are in.

Then you are exactly who I built this for. A lot of my clients are pilots, consultants, and executives who are in a different city or time zone every week. Aldo gained 7kg of muscle across constantly changing time zones while we did this. Your plan includes how to train on the road, and I adjust the week around your travel instead of pretending it is not happening.

You will, and that is fine, it is built into how I coach. Missing a session is not the real problem. Not knowing what to do next is. When you miss, I tell you exactly what to keep, what to drop, and how the rest of the week reshapes. You never have to guess.

Yes, fully. You get calorie and protein targets calculated from your body composition, separate numbers for training and rest days, and a real strategy for eating out, travel, and hotel weeks. Then I adjust the targets based on what your bodyweight and progress are doing.

A full written review from me every week, a 30 minute video call with me once a month, and direct WhatsApp access between reviews for the things that cannot wait. I am reading your data and replying myself. You are not getting routed through an assistant or a bot.

First 10 online clients pay 900 per month, locked for life, as long as they stay. After 10, the rate is 1,400. 9 spots remain.

No contract, it runs month to month. Log every session and every weigh-in for your first 30 days. If your numbers have not moved, you get your first month back. "Every session" means every session on your plan, logged in the app on the day. "Every weigh-in" means every weigh-in on your plan, logged in the app. "Numbers moved" means your weight trend changed in the direction of your goal, or at least one of your lifts went up. One of the two is enough. Ask for the refund on WhatsApp within 7 days of day 30 and it is sent within 5 working days.

Everyone starts the same week, so the first weeks of reviews happen together and nobody gets onboarded in a rush. It also keeps the number of online clients small enough for a weekly review by one person.

Sets, reps and weight after each session, in the app, same day. Weigh-ins on the days in your plan. It takes about a minute a day.

Nothing changes. 12 weeks is the first block, not the end. Most of the result comes after it.

Anyone after a quick fix, random workouts, or magic without execution. It is also not for someone who needs constant prompting to do the basics. I coach people who can train on their own once they have the plan and someone reviewing it every week.

Tap Apply for December and fill out the intake form. It takes a few minutes. I read every application myself and reply personally. If I do not think I can get you a real result, I will say so.

December intake. 5 places.

Applications close Thursday 3 December. The next intake after this one starts 11 January.

900 AED / month

December intake · 5 places

Apply